Selected work

Hatch Theory
My fly fishing shop. One box of trout flies, picked so you don't need a hundred. I built the theme and run the business.

Cucina Loca
Paste any recipe and get a clean page to cook from. Ask the sous-chef, a Claude agent, to swap an ingredient or feed more people and it rewrites the recipe for you.
um0
A menu-bar app that flashes your screen when you say "um" on a call. Speech is transcribed on your Mac with Whisper and nothing is saved.

Garage Logbook
Car maintenance tracker. Add your car and Claude finds the manufacturer's schedule. Snap a receipt and Cohere Command A+ reads it into your service history.
Catalog Optimizer
Car parts only sell if shoppers can tell they fit. This measures which Shopify product fields actually move ranking in AI shopping search, then fixes them one field at a time.